In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, music, the author shows that innate evolutionary forces deeply influence the foods we eat, and even the cultural products that stimulate our imaginations such as art, and religion.
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature #ad - The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.
Invisible Influence: The Hidden Forces that Shape BehaviorSimon & Schuster #ad - But in other cases we avoid particular choices or behaviors because other people are doing them. You picked a particular career because you found it interesting. Jonah berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world. Charles duhigg, author of the power of HabitIf you’re like most people, you think your individual tastes and opinions drive your choices and behaviors.
We stop listening to a band because they go mainstream. Right? Wrong. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” Publishers Weekly.
Invisible Influence: The Hidden Forces that Shape Behavior #ad - In some cases we imitate others around us. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans even though the policy is the same. In invisible influence, jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative.
. You wear a certain jacket because you liked how it looked. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior.
The Evolutionary Bases of Consumption Marketing and Consumer Psychology SeriesRoutledge #ad - As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. Engaging and diverse in scope, reproduction, kin selection, the book maps consumption phenomena onto four key Darwinian modules: survival, and reciprocal altruism.
The evolutionary bases of consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.
The evolutionary bases of consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, emotions, cognitions, and perceptions.
The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of among many others: appearance-enhancing products and services; financial and physical risk-taking; use of sexual imagery and the depictions of women in advertising; and television programs, movies, literature, music videos, songs, religion, and art.
The Evolutionary Bases of Consumption Marketing and Consumer Psychology Series #ad - This lens of analysis suggests how we come to make selections such as choosing a mate, the gifts that we offer, the foods we eat, and more. It also highlights how numerous forms of dark side consumption, pornographic addiction, compulsive buying, and eating disorders, including pathological gambling, possess a Darwinian etiology.
Used book in Good Condition.
Spent: Sex, Evolution, and Consumer BehaviorPenguin Books #ad - A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. With humor and insight, miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.
Spent: Sex, Evolution, and Consumer Behavior #ad - Used book in Good Condition. Geoffrey miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on.
The Evolution of Desire: Strategies of Human MatingBasic Books #ad - Buss. The groundbreaking, provocative book that uses evolutionary psychology to explain human mating and the mysteries of love. If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M.
Drawing on a wide range of examples of mating behavior -- from lovebugs to elephant seals, from the Yanomamö tribe of Venezuela to online dating apps -- Buss reveals what women want, what men want, and why their desires radically differ. Used book in Good Condition. Based one of the largest studies of human mating ever undertaken, encompassing more than 10, 000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.
The Evolution of Desire: Strategies of Human Mating #ad - Love has a central place in human sexual psychology, but conflict, competition, and manipulation also pervade human mating -- something we must confront in order to control our own mating destiny. Updated to reflect the very latest scientific research on human mating, this definitive edition of this classic work of evolutionary psychology explains the powerful forces that shape our most intimate desires.
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for FailurePenguin Press #ad - Rates of anxiety, depression, and suicide are rising—on campus as well as nationally. A finalist for the 2018 national book critics circle award in nonfictionA New York Times Notable Book Bloomberg Best Book of 2018The New York Times bestseller!Something has been going wrong on many college campuses in the last few years.
Speakers are shouted down. Lukianoff and haidt investigate the many social trends that have intersected to promote the spread of these untruths. They examine changes on campus, including the corporatization of universities and the emergence of new ideas about identity and justice. They explore changes in childhood such as the rise of fearful parenting, the decline of unsupervised, child-directed play, and the new world of social media that has engulfed teenagers in the last decade.
It makes it harder for them to become autonomous adults who are able to navigate the bumpy road of life. Students and professors say they are walking on eggshells and are afraid to speak honestly. How did this happen? first amendment expert greg lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: What doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people.
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure #ad - This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines. Basic Books. They situate the conflicts on campus within the context of America’s rapidly rising political polarization and dysfunction.
The Madness of Crowds: Gender, Race and IdentityBloomsbury Continuum #ad - Readers of all political persuasions cannot afford to ignore Murray's masterfully argued and fiercely provocative book, in which he seeks to inject some sense into the discussion around this generation's most complicated issues. Basic Books. Narrow sets of interests now dominate the agenda as society becomes more and more tribal--and, as Murray shows, the casualties are mounting.
The challenging and brilliantly-argued new book from the bestselling author of The Strange Death of Europe. In his devastating new book the madness of Crowds, gender, Douglas Murray examines the twenty-first century's most divisive issues: sexuality, technology and race. He reveals the astonishing new culture wars playing out in our workplaces, universities, schools and homes in the names of social justice, identity politics and intersectionality.
The Madness of Crowds: Gender, Race and Identity #ad - We are living through a postmodern era in which the grand narratives of religion and political ideology have collapsed. In their place have emerged a crusading desire to right perceived wrongs and a weaponization of identity, both accelerated by the new forms of social and news media. Used book in Good Condition.
He ends with an impassioned call for free speech, shared common values and sanity in an age of mass hysteria.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and LifeWilliam Morrow #ad - Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Used book in Good Condition. The surrounding world, meanwhile, is irreducibly complex and random. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, deep psychological insight, whose TED talks have been viewed nearly seven million times, blending leading-edge scientific research, decodes human behavior, Microsoft, the revolutionary book by Ogilvy advertising legend Rory Sutherland, absurdly entertaining storytelling, and practical case studies from his storied career working on campaigns for AmEx, and others.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life #ad - Heralded as “one of the leading minds in the world of branding” by npr and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler both interviewed in these pages as he is crafting the next product launch.
Cialdini, irrational, price, though everyone—everyone!—hates the taste? Humans are, in a word, basing decisions as much on subtle external signals that little blue can as on objective qualities flavor, author of InfluenceWhy is Red Bull so popular, quality. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding, ” Sutherland reveals, improving public health outcomes, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, or encouraging more women to pursue careers in tech.
How does magic happen? the ogilvy advertising legend—“one of the leading minds in the world of branding” NPR—explores the art and science of conjuring irresistible products and ideas. A breakthrough book.
Influence: Science and Practice 4th EditionAllyn & Bacon #ad - Influence: science and Practice is an examination of the psychology of compliance i. E. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, authority, liking, social proof, consistency, and scarcity. Uncovering which factors cause a person to say “yes” to another's request.
Influence: Science and Practice 4th Edition #ad - . Used book in Good Condition. Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Basic Books.
The Happiness Hypothesis: Finding Modern Truth in Ancient WisdomBasic Books #ad - The bestselling author of the righteous mind and the Coddling of the American Mind draws on philosophical wisdom and scientific research to show how the meaningful life is closer than you thinkThe Happiness Hypothesis is a book about ten Great Ideas. The happiness hypothesis Finding Modern Truth in Ancient Wisdom.
Award-winning psychologist jonathan haidt, the author of the righteous mind and the coddling of the American Mind, shows how a deeper understanding of the world's philosophical wisdom and its enduring maxims -- like "do unto others as you would have others do unto you, " or "what doesn't kill you makes you stronger" -- can enrich and even transform our lives.
The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom #ad - Used book in Good Condition. Basic Books. Each chapter is an attempt to savor one idea that has been discovered by several of the world's civilizations -- to question it in light of what we now know from scientific research, and to extract from it the lessons that still apply to our modern lives and illuminate the causes of human flourishing.
Loserthink: How Untrained Brains Are Ruining AmericaPortfolio #ad - You'll also learn how to spot the underlying causes of loserthink, failing to imagine alternative explanations, thinking with words instead of reasons, like the inability to get ego out of your decisions, and making too much of coincidences. Your bubble of reality doesn't have to be a prison. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
We know when history will repeat and when it won't. We can tell the difference between evidence and coincidences. The simplest explanation is usually true. Wrong, addicts should be responsible for fixing the opioid epidemic, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, and that your relationship fell apart simply because you chewed with your mouth open.
Loserthink: How Untrained Brains Are Ruining America #ad - Even the smartest people can slip into loserthink's seductive grasp. Used book in Good Condition. Basic Books. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits.
The happiness hypothesis Finding Modern Truth in Ancient Wisdom. From the creator of dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality.