Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, customer relationships, value chain, and company culture. In driving digital strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
Driving Digital Strategy: A Guide to Reimagining Your Business #ad - For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The new york times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. And goldman sachs and many others are using digital technologies to reimagine their businesses.
The Digital Transformation Playbook: Rethink Your Business for the Digital Age Columbia Business School PublishingColumbia Business School Publishing #ad - Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. He reveals how to harness customer networks, platforms, rapid experimentation, big data, and disruptive business models—and how to integrate these into your existing business and organization.
Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L.
It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age.
The Digital Transformation Playbook: Rethink Your Business for the Digital Age Columbia Business School Publishing #ad - . Based on rogers's decade of research and teaching at columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, data, innovation, competition, and value.
Driving Digital: The Leader's Guide to Business Transformation Through TechnologyAMACOM #ad - For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! in driving digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices.
In this thoroughly researched one-stop manual, learn how to:• formulate a digital strategy• Transform business and IT practices• Align development and operations• Drive culture change• Bolster digital talent• Capture and track ROI• Develop innovative digital practices• Pilot emerging technologies• And more!Your company cannot avoid the digital disruption heading its way.
Driving Digital: The Leader's Guide to Business Transformation Through Technology #ad - The race is now on for everyone to become a digital enterprise. The choice is yours: will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success? But that’s not enough anymore for the twenty-first-century company. Readers no longer have to blindly trek through the mine field of their company’s digital transformation.
Every organization makes plans for updating products, technologies, and business processes.
Leading Digital: Turning Technology into Business TransformationHarvard Business Review Press #ad - Become a digital master—no matter what business you’re InIf you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. But what about the other 90-plus percent of the economy?in leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage.
It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. Based on a study of more than four hundred global firms, burberry, and Pernod Ricard, Codelco, Nike, including Asian Paints, Lloyds Banking Group, Caesars Entertainment, the book shows what it takes to become a Digital Master.
Leading Digital: Turning Technology into Business Transformation #ad - Within these parts, you’ll learn:• how to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
In fact, sensors, mobile, analytics, social media, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. They illuminate the principles and practices that lead to successful digital transformation.
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and PowerHarperBusiness #ad - A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. They explain how these new entities differ from the powerful corporations of the past. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors.
Cusumano, gawer, professional, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, and political lives. As experts who have studied and worked with these firms for some thirty years, from Amazon and Apple to Microsoft, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, Facebook, the future of work, and Google—all dominant players in shaping the global economy, and the political world we now face.
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power #ad - Finally, antitrust, they discuss the role governments should play in rethinking data privacy laws, and other regulations that could reign in abuses from these powerful businesses. Platforms create economic value far beyond what we see in conventional companies. The business of platforms is an invaluable, in-depth look at platform strategy and digital innovation.
Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. They also question whether there are limits to the market dominance and expansion of these digital juggernauts.
IT Strategy for Non-IT Managers: Becoming an Engaged Contributor to Corporate IT Decisions The MIT PressThe MIT Press #ad - This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. What is missing in many organizations' IT strategy is the business acumen of managers from non-IT departments. Chapters cover such topics as infusing competitive firepower into it strategy; amalgamating software and data for a hard-to-duplicate competitive advantage; making choices that meet today's business needs without handicapping future strategy; establishing who decides what about IT strategies; sourcing IT and its challenges; protecting IT assets against disaster in ways that IT professionals cannot; and recognizing the business potential of emerging technologies.
And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. How non-it managers can turn IT from an expensive liability into a cost-effective competitive tool. Firms spend more on information technology IT than on all other capital assets combined.
IT Strategy for Non-IT Managers: Becoming an Engaged Contributor to Corporate IT Decisions The MIT Press #ad - Examples are drawn from large corporations, small businesses, and nonprofits around the world. The book is suitable for use in the MBA core IT course, and is aimed especially at students in professional or executive MBA programs. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business–IT divide.
Each chapter opens with a jargon decoder–nontechnical explanations of the key ideas in the chapter—and ends with a checklist summarizing non-IT factors to consider in IT decisions. It will also be a valuable reference for managers.
77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODELStory Tree FDC #ad - Digital marketingdigital brand marketingsearch engine OptimizationPaid SearchContent TargetingAffiliate MarketingOnline AdvertisingDigital Campaign ManagementLead ManagementMarketing Offer ManagementEmail MarketingMobile MarketingMarketing AutomationConversion Rate Optimization4. Knowledge & content managementknowledge CollaborationKnowledge Base ManagementContent Lifecycle ManagementDigital Asset ManagementContent Aggregation & SyndicationWeb Content Management7.
Customization & personalizationcustomer Preference ManagementCustomer Communication ManagementSocial Behaviour ManagementInteraction Tracking & ManagementCustomer Loyalty ManagementDigital Customer Services8. Digital channel managementchannel Mix & OptimizationCross-Business IntegrationCross-Channel IntegrationMulti-Device Presentation6.
Digital customer experience managementDigital Customer Journey ManagementUser ResearchUsability AnalysisUser Experience DesigningUser Experience Testing 2. This is not a theory book that discusses the ideas and concepts of digital transformation, but a practical field book that describes the proven digital Capabilities as the building blocks of digital transformation, including an approach to assessment and improvement of the digital capabilities to achieve successful digital transformation.
Digital infrastructure managementon-demand ProvisioningUser Interaction ServicesProcess Integration ServicesParallel Processing ServicesFederated Access ManagementDigital Continuity Management11. Digital commerceonline merchandisingShopping Cart & ReconciliationOrder Management & FulfillmentAccount Management & CheckoutPayments & Self-Service5.
77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODEL #ad - Digital intelligenceproduct similarity AnalyticsCustomer InsightsCustomer SegmentationConversion AnalyticsDigital Marketing EffectivenessBig Data AnalyticsWeb AnalyticsReporting & Dashboard9. Digital alignmentdigital InnovationDigital PlanningDigital GovernanceCross-Boundary CollaborationDigital Journey Readiness12.
Unlocking the Customer Value Chain: How Decoupling Drives Consumer DisruptionCurrency #ad - Based on eight years of research visiting dozens of startups, harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, tech companies and incumbents, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.
. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, and reigning incumbents like best buy and comcast, indepth and exclusive accounts of both startups, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption #ad - By decoupling the customer value chain, bmw’s and Sephoras of the world head on, these startups, instead of taking on the Unilevers and Nikes, peel away a piece of the consumer purchasing process. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services.
Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. There is a pattern to digital disruption in an industry, airbnb, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, Dollar Shave Club, whether the disruptor is Uber, often in a matter of a few years.
As teixeira makes clear, the nature of competition has fundamentally changed.
Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and YourselfRoutledge #ad - By doing this they cannot only survive but clean up. Digital to the core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain.
There is no simple strategic method for dealing with the multidimensional nature of digital change. Enterprises and leaders must re-master themselves to succeed. Drawing on interviews with over 30 top c-level executives in some of the world's most powerful companies and government organizations, Ford, including GE, Babolat, Publicis and UK Government Digital Service, Tory Burch, McDonalds, this book delivers practical insights from those on the front lines of major digital upheaval.
Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself #ad - The authors incorporate gartner's annual cio and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, raskino and waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
Leaders must identify the key macro forces, enterprise, then lead their organizations at three distinct levels: industry, and self. Yet to stand still is to fail.
Digital Transformation: Build Your Organization's Future for the Innovation AgeBloomsbury Business #ad - With the biggest revelation of all, at its core, being that true digital transformation only needs to happen once because, Herbert argues, it means becoming more adaptive to change itself. Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages.
These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization. One book for the entire journey: how to digitally transform your organization innovation in the face of major external change is critical for any organization's success, these questions are answered in a single book that covers the end-to-end execution of digital transformation – from leadership-level strategy, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure? For the first time, to on-the-ground team implementation.
Digital Transformation: Build Your Organization's Future for the Innovation Age #ad - In digital transformation, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Royal Caribbean Cruises, Morgan Stanley, the Rijksmuseum, the United Nations High Commission for Refugees, the American Cancer Society, The Guardian, Harvard University, Herbert draws on her own experiences in leading change and innovation programmes globally, and many others.
The Technology Fallacy: How People Are the Real Key to Digital Transformation Management on the Cutting EdgeThe MIT Press #ad - They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology.
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.
The authors draw on four years of research, google, surveying more than 16, 000 people and conducting interviews with managers at such companies as Walmart, conducted in partnership with MIT Sloan Management Review and Deloitte, and Salesforce. The insights offered by The Technology Fallacy will hold true through them all.
The Technology Fallacy: How People Are the Real Key to Digital Transformation Management on the Cutting Edge #ad - A book in the management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.
A focus only on selecting and implementing the right digital technologies is not likely to lead to success.